In-Brief

AT&T expands retail presence in USVI with 1st mobile store

As part of its strategy to
reach customers where they are, AT&T has rolled out a mobile store in the
U.S. Virgin Islands.

The mobile store will be used at community events, such as holiday events, concerts and festivals. It also will be at the Department of Housing, Parks & Recreation complex at Cruz Bay on St. John every Tuesday, from about 10 a.m. to 4 p.m.

Furthermore, the store on
wheels will be ready to assist communities in times of disaster, when it can be
difficult for people to get to a brick-and-mortar store.

“We want to be nimble and quick
to adapt in how we serve our customers,” said Catherine Kling, AT&T area
retail sales manager for the USVI.

“Mobile stores like this one
enable us to enter neighborhoods faster and more efficiently, while continuing
to provide a great experience,” she said.

The AT&T mobile store
delivers a store experience on wheels, so people can explore the company’s
latest mobile devices, entertainment services and accessories.

The mobile store is equipped
with:

  • a fold-out device table that displays up to a
    dozen smartphones and tablet;
  • a 42-inch TV screen on which DIRECTV content is
    shown;
  • an accessory display on the inside back door;
  • a pop-up tent for shade; and,
  • a solar panel on the roof to power the van at
    events.

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