Looking to motivate entrepreneurship in Puerto Rico, Café Yaucono has created an initiative through which it will award two mobile coffee shops that will allow creating a business anywhere on the island.
The company has partnered with
retailer JF Montalvo for the initiative. Those interested in participating have
until Mar. 8 to visit any of the stores for more information, said Stephanie
Matos, brand manager.
The portable coffee shops are
designed on a bicycle equipped with a stove with two electric burners so the owner
can warm up desserts and pair them with a cup of coffee. They also have a dual transportation
function, either by pedaling or through a battery.
“We understand how
difficult it can be to take that step to create a business, because of the
economic difficulties we are experiencing, so we’re committed to entrepreneurs
who are looking for ways to get ahead with a creative and unique business that
will stand out in the market,” said Matos.
The bicycles are valued at more
than $6,000 and were designed to be a tool to create an innovative business in
the coffee industry. As part of the effort, participants can also earn gift
certificates worth from $50 to $500.