The Toyota family of hybrid vehicles includes a new generation of members that are excelling at performance, elegance and comfort. Over the past two weekends, this media outlet got the opportunity to test drive two of them — the 2016 RAV4 and Prius — confirming that for many reasons, their sticker price is a long-term investment that pays off.
NEW YORK — Although Toyota has had a “fantastic reputation for value and quality,” a self-critical assessment has driven the automaker to work on “bringing the passion” out of its vehicles to appeal to a new generation of buyers, Bob Carter, the executive responsible for the automaker’s operations in North America, which include the U.S. mainland, Puerto Rico and Canada, said.
NEW YORK — Some of the world’s largest automakers gathered in this city this week to roll out their latest models, many of which build upon hybrid, electric and plug-in technologies.
Toyota de Puerto Rico executives outlined plans Thursday to maintain its market share of 31.7 percent, while strengthening the operation this year, when three new dealerships invest $7 million to open new facilities as part of that strategy.
After more than two years of absence in the local market, the Toyota Yaris sedan is making a comeback to Puerto Rico. In its 2016 edition, the totally redesigned sedan comes with attributes and features that promise to rekindle the attraction among its admirers.
The United Group of Automobile Importers, an organization that represents the Puerto Rico automobile industry, predicted Tuesday that this some 77,000 new cars will be sold this year on the island, marking the third consecutive year of decreased activity.
The newly redesigned 2016 Toyota Tacoma, which arrived to the Puerto Rico market looking to uphold its command as the industry’s medium-sized pickup segment, is as powerful as it is elegant.
The 17th edition of the Puerto Rico International Auto Show kicked off Monday with a display of the latest models from the top automakers, who will be on hand at Plaza Las Américas through Nov. 1 to interact with mall-goers during the highly anticipated event.
Since its launch in 2011, the Nissan Juke has stood out from the crowd with its fiercely sculpted headlights and hood, muscular lines, hidden rear door-handles and fluid rear-hatchback design.
Suzuki del Caribe is looking to reinvent itself by expanding into the distribution of marine products out of its new 30,000 square-foot warehouse at located at the Sabana Gardens Industrial Park in Carolina.
Toyota Motor Company is rolling out 12 new vehicles this year, including the addition of a couple of models to its eco-friendly lineup, as well as redesigning several of its flagships to appeal to a new kind of buyer.
NEW YORK -- Automakers from around the world will be unveiling more than 60 new cars and trucks during the 115th edition of the New York International Auto Show that opens to the public Friday, a number organizers said “is the largest ever lineup of new vehicles in the show’s history.”
NEW YORK — The 115th edition of the New York International Auto Show kicks off this week in The Big Apple, where automakers are expected to put their best vehicles on display, and this media outlet will be there to cover a preview of the event today and Thursday.
With 2015 well underway, Toyota de Puerto Rico Corp. executives remain committed to staying the course so as to overcome the many challenges facing the local auto industry.
Automaker Nissan is setting the bar high for the third generation, 2015 Murano mid-sized crossover, expecting it to sell at a rate of 60 units per month in Puerto Rico, Juan Santana-Chea, commercial director for the company, said Wednesday.
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