BOOK REVIEW: Pivots — Agents of social change
February 15, 2022
The author recounts the efforts and integrity of the organization and its members, including public accountability, criteria of transparency in distribution, and the great commitment of its staff to help communities and people affected by the hurricane.
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Op-Ed: Puerto Rico’s healthcare ecosystem systemic risk threat
February 14, 2022
Puerto Rico is facing healthcare ecosystem systemic risk for all healthcare facilities.
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Op-Ed: ’22 brings issues that will be ‘under the radar’ but must be closely watched
January 27, 2022
As the new year begins and faced with the uncertainty caused by the current local and global situation, the Center for a New Economy (CNE) has taken a look at what 2022 has in store. In the January edition of the CNE Review, which circulates today, its editor, Sergio M. Marxuach, addresses issues that will […]
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Op-Ed: Neuromarketing, the revolution of emotions
January 24, 2022
Emotions and consumers are an inseparable couple, but what is the real importance of emotions in the decision-making process? Are they always present or only in some products’ purchase process? Are companies gathering the appropriate information from the precise sources and with the appropriate technology? Neuromarketing has come to definitively stay in the market research […]
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The impact of 5G on cyber risks
January 10, 2022
[SPONSORED POST] 5G technology has the potential to revolutionize all sectors of the economy and give way to an unimaginable future: hyperconnected and rich in foreseen devices and sensors that still have a long way to go. It may considerably transform every aspect of our lives, from transportation to medicine and even entertainment. However, as […]
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Op-Ed: US vs. Puerto Rico banks, who wins?
December 28, 2021
The Oracle of Ohama Warren Buffet cleverly stated some words that will live forever “Despite some severe interruptions, our country’s economic progress has been breathtaking. Our unwavering conclusion: “Never bet against America.” This statement was part of Berkshire Hathaway’s annual report letter written by Mr. Buffet that has become a yearly event. With the mantra […]
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Op-Ed: Omicron, another leadership opportunity for tourism/entertainment sectors
December 23, 2021
As expected, Omicron is here and spreading fast and painfully, like the sounds of the “voceteo” vehicles traveling at high speed through our communities after midnight. Following various concerts, the positivity rate grew by almost five-fold in just 10 days. Our medical community is quite concerned, and we all should be. In addition to the […]
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Don’t give your personal information this Christmas
December 23, 2021
SPONSORED POST ‘Tis the time for sharing… but not your personal information. Many scammers take advantage of this time of festivities and distractions to steal. Here are some tips for enjoying a safe Christmas and preventing being a victim of fraud. Keep in mind that if the Bank contacts you, it will never ask you […]
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Op-Ed: Our DMO continues to fulfill its mission by doing the right things, correctly!
December 13, 2021
During the past two months, we have heard expressions from a small group of voices criticizing the Convention District, Discover Puerto Rico (DMO), and the government of Puerto Rico, for investing in the Dick Clark’s New Year’s Rockin’ Eve event, one of the most watched events in the United States. While we support that the use of all […]
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Op-Ed: Success using ARPA funding
December 2, 2021
In Puerto Rico, we continue to set an example for other United States jurisdictions on how to respond to the COVID-19 pandemic. After leading the administration of CARES Act funding effectively, without findings, we are now doing the same with the American Rescue Plan Act (ARPA) funds. Among other financial allocations, ARPA represented a $2.47 […]
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Op-Ed: The importance of shopping locally
November 29, 2021
There is a popular song in the Caribbean written by King Obstinate titled: “How Will Santa Get Here?” The proposed solution? “There is no reindeer in my country. He’ll have to borrow de neighbor’s donkey.” These themes of getting creative and leveraging community resources are the perfect segue for our article. The people of the […]
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Op-Ed: The weak links in the Global Supply Chain
November 19, 2021
Out-of-stock, higher pricing, empty shelves, longer shipping times, rising shipping costs, and labor shortages, and now the Christmas season is adding the Black Friday specials. All these issues act in tandem, impacting the once stable producer/consumer relationships into a twilight zone. The preferred response by most is that the Global Supply Chain is both weak […]
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Op-Ed: The metaverse and surveillance capitalism
November 15, 2021
Edward Bernays, the father of public relations, published his book Propaganda in 1928. This text was considered innovative at the time and raises the importance of opinion leaders and persuasive messages to mobilize individuals, influence their behaviors and habits of speech. consumption. Twenty-one years later, George Orwell published the famous 1984, a dystopian novel set […]
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Op-Ed: Puerto Rico’s Plan of Adjustment in peril, we all face unknown journey
October 27, 2021
On July 1, 2016, Puerto Rico decided to default on its General Obligations bonds, a credit protected by our constitution and debt which should have NEVER defaulted. Most of us realize the Financial Oversight and Management Board for Puerto Rico (FOMB) exists because our politicians could not avoid the financial crisis that led us to […]
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Op-Ed: Looking back at public relations lessons learned during CaPeCo fire, explosion
October 22, 2021
It was the case that changed my public relations career. A loud thump woke me up from deep sleep that Thursday night. I was beyond exhausted when I put my preschoolers to bed that day. Our annual Halloween bash was only three days away and I had taken two days off from work to turn […]
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