‘Practical Techie:’ Social media branding grinds slowly, yet finely
August 6, 2013
Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing.
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Practical Techie: New commercial domains will light the cybersky
July 30, 2013
The year 2013 will go down in Web history as the time when new top-level generic domain names came to be. Finally. And exactly 30 years after the Domain Name System was introduced into to what was then the brand new commercial Internet.
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‘Practical Techie:’ The magical science of portals
July 22, 2013
Like the Stargate science fiction TV series, a web portal is like a magic entryway into a world of interesting information and events. Like any magical doorway, the design morphs and alters according to usage.
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‘Practical Techie:’ The quest for a potent message
July 16, 2013
Let's be frank about it. A good business website requires a bit of malicious intent.
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‘Practical Techie:’ The web is the great mobilizer
July 9, 2013
The ability to organize is the basis of life. A true foundation of a civilized world. As the world turns, so change the methods of bringing humans together to a point of common interest. In the field of commerce, to a point of sale.
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‘Practical Techie:’ A polished biz site without the hassles
July 2, 2013
If your business hasn't one yet...it should by now. A website, I mean. The size of the business doesn't matter anymore. Every small biz or any multinational corporation deserves a radiant spot in the World Wide Web. Rather, it needs to have a very rewarding presence online.
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Op-Ed: The Jones Act
July 1, 2013
We knew that the recently completed study on Puerto Rico’s maritime cargo would be controversial because cabotage issues, part of the study, have been discussed for decades and have become an emotional and politically charged subject.
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Op-Ed: Against the Jones Act
June 28, 2013
A recent study by the firm Estudios Técnicos, paid by Jones Act shippers, purports to show the benefits for Puerto Rico of the Jones Act. The federal law requires all goods transported by water between U.S. ports be carried in U.S.-flag ships, built in the U.S. and crewed by U.S. citizens and permanent residents. The analysis, as described by a local business publication, makes for sad reading.
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Op-Ed: Customer service – growth tool in a tough economy
June 26, 2013
Ana Mari Toro moved to Atlanta a year ago along with her husband, Eduardo, an ob-gyn, and their three children. While on vacation in Puerto Rico recently, she had a bad customer service experience at the largest mall cinema complex. After waiting in line for nearly half hour for an order, neither the employee, nor the manager could fulfill her request: nachos with cheese on the side and popcorn.
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Op-Ed: Why technology, e-Learning are key for our economic recovery
June 20, 2013
Technology has key effects on business operations in Puerto Rico today more than ever, especially in the start-up business and entrepreneur’s arena. No matter the size of the enterprise, technology has both tangible and intangible benefits that will help produce the results that customers demand.
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Op-Ed: A shopper’s experience at IKEA Puerto Rico
June 18, 2013
After the long-awaited and much-touted arrival to the local market, IKEA, the Swedish/Dutch company founded by Ingvar Kamprad in 1943, opened its first store in Puerto Rico in Bayamon, last week. The concept unveiled is modeled after the one in the Canary Islands, Spain and the Dominican Republic, called an “IKEA Point” (Punto IKEA).
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Op-Ed: Reaching Puerto Ricans everywhere with a ‘parranda’
June 3, 2013
Parranda.org, a nonprofit created to help unite the “Greater Puerto Rico” — the 4.6 million in the states, an unknown number living in foreign countries, and the 3.7 million that remain in Puerto Rico — held a summit last week in which nearly 100 attendees from all walks of life produced a myriad of ideas to improve Puerto Rico, its economy and its collective life.
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Op-Ed: Farewell, dear mentor
May 30, 2013
I met Luis Rodríguez-Báez thanks to Carmen Otero. That meeting, sparked a spontaneous admiration in me that few people provoke.
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Op-Ed: Forbidden brand
May 8, 2013
The main problem with the “national brand” that we have tried to develop is that we ourselves have sabotaged it. Many initiatives have been rejected for the sake of the continued polarization of forces distilled in circles demanding foolish leadership roles.
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Op-Ed: ‘Hecho en Puerto Rico’
April 22, 2013
If Senate Bill 400, granting the Puerto Rico Products Association exclusive rights to manage the “Hecho en Puerto Rico” brand is approved, I would probably have to pay the Association some sort of fee for using said “brand” in my headline and surely ask their permission to use it.
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