Delta to host BloggerCon, international tourism panel
Delta Air Lines, this year’s lead sponsor of Puerto Rico BloggerCon 2013, will host a panel of renowned bloggers from Argentina, Brazil, Colombia, Mexico and Spain to address the impact of social media on the travel and tourism industry.
In partnership with the Puerto Rico Tourism Company, Delta also will host a group of 70 top travel agencies from Latin America and Puerto Rico, who will participate in the Delta Social Media Boot Camp.
These by-invitation-only event features local social media experts exploring how to leverage social media strategies and platforms to enhance travel agents’ business practices.
“Delta is a leader in the application of technology platforms to enhance the customer experience,” said María Fernanda Price, Delta’s regional manager for the Caribbean. “We would like our travel agent partners to be equally successful in the adoption of their preferred social media tools to enhance our business.”
“Blogs and other social media platforms, such as YouTube, Facebook and Twitter are important because they provide a place to share travel experiences, recommend future destinations and promote internal and external tourism in Puerto Rico and the Caribbean,” she said.
Delta was one of the first airlines to effectively use the social media space for communicating with its customers through its Twitter channel (@Delta) and also developing a customer service communication channel via Twitter (@DeltaAssist) followed by customized Twitter channels for the Latin American markets in Spanish and Portuguese (@DeltaAssist_ES, @DeltaAjuda), and a dedicated Brazil Facebook page.
The Puerto Rico Tourism Company has partnered with Delta to host visiting travel agents and guest Latin American bloggers on a day filled with active tourism in the east coast, promoting selected local attractions.
“Puerto Rico has much to offer and we are glad to partner with Delta to showcase the Island,” said Mary Joe Laborde, PRTC’s executive marketing director. “We feel this is the right time to look to the South and reach out to new audiences. Bloggers offer us another way to reach out to South and Central America, Spain and Brazil.”
The keynote panel of travel and tourism bloggers includes Jorge Gobbi from Argentina (blogdeviajes.com.ar); Silvia Oliveira from Brazil (matraqueando.com.br); Annie Burbano from Colombia (turistic.co); Jesús Alonso from Mexico (travelreportmx.com); and María Victoria Rodríguez from Spain (elproximoviaje.com).
“Having Delta as a partner provides additional depth to BloggerCon because of their contribution in the arena of travel and tourism, as well as the partnership they bring with the [Tourism Company]. The keynote panel is very much in tune with this year’s theme: The New Entrepreneurs,” said Puerto Rico BloggerCon founder José Hernández-Falcón.
“Some of the bloggers who will be participating in the panel have a huge following on Twitter. Take for example our guest blogger from Mexico; he can reach [more than] 220,000 people on his Twitter channel,” Hernández-Falcón said. “Think of the possibilities to communicate all that Puerto Rico has to offer and to share what Puerto Rican bloggers are achieving.”
The Fifth annual Puerto Rico BloggerCon will be held Sept. 7 at the Ignacio Morales Amphitheater at the University of Turabo in Caguas.