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Puma Energy expanding Puerto Rico operation in ’15

Puma's new multimedia ad campaign features local scenarios throughout Puerto Rico.

Puma’s new multimedia ad campaign features local scenarios throughout Puerto Rico.

Puma Energy Caribe has ambitious plans on its horizon this year, including the expansion of its liquefied petroleum gas line and its vehicle service centers islandwide, Eduardo Galíndez, commercial manager for the petroleum company said Monday.

Puma Energy entered the LPG business in mid-November 2014 and plans to expand into the industrial and commercial segments this year. It is also planning to launch a pilot program to sell LPG for vehicle fleets out of its service stations, he said.

The company also visualizes doubling the number of its Power Lube oil change and service stations it has to 50 islandwide, Galíndez added.

Puma Energy Caribe set up its local operation in 2011 after picking up the assets of the former Caribbean Petroleum in Bayamón, which was engulfed in a fire following the explosion of one of its storage tanks in 2010.

It has since invested more than $550 million in infrastructure, environmental remediation, construction and facilities reconstruction and acquisitions, including the former Texaco chain, which pushed the number of Puma-branded gas stations to 348.

On a more immediate basis, the company will be launching its newest advertising campaign today, under the theme of “Passion for Quality,” in which it recognizes and commends the efforts of the Puerto Rican community to realize its aspirations for progress and is offers itself as an ally to help move the local economy through its services and products.

“At Puma Energy we distribute more than 1.6 million gallons of fuel a day so that families, businesses and entrepreneurs on the island can promote local development,” Galíndez said. “This is our way of demonstrating the long-term commitment we have with Puerto Rico.”

The local operation generates some 3,000 direct and indirect jobs through its terminals in Bayamón and Guaynabo, its private dock in the Bay of San Juan and its network of Puma service stations.

The campaign was developed entirely by DDB Latina Puerto Rico and features ads for radio, television, print, bus shelters, billboards and digital media.

Author Details
Author Details
Business reporter with 30 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other segments of Puerto Rico’s economy.

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