Former Puerto Rico Gov. Luis Fortuño has been named to Media Group of America, LLC’s board of directors, for a two-year term, the company announced Tuesday.
Since the launch in March, the online media company has lined up a significant roster of political, corporate, advocacy, and association clients for various digital needs, focusing on expanding its conservative views.
Fortuño is one of eight people appointed to help advise and manage the company’s strategic growth, company co-founders Alex Skatell and Phil Musser said.
“I couldn’t be more excited about the team and the opportunities ahead to grow our company, and to help our Party, as we bring C.O.R to market this fall. I’m excited about working with this tremendous group of talented advisors to accomplish that goal,” said Skatell, referring to a customer relationship management tool it is developing to help campaigns collect and organize data.
Upon losing last year’s gubernatorial race, Fortuño moved to Washington D.C. and is now partner at Steptoe and Johnson. He continues to serve as the Republican National Committeeman for Puerto Rico.
Media Group of America has offices in Washington, D.C. and Charleston, S.C. and operates three main divisions: IMGE, a consulting firm that works with companies, associations and candidates to develop and execute digital strategy; MGA Media, a media company targeting content to niche audiences that operates IJReview.com, which generated more than 7.5 million unique visitors and 40 million page views in the last quarter, making it one of the largest websites in the conservative news space.; and Gravity, a technology tool to help campaigns, committees, & consultants collect, manage and organize data on donors, supporters, and voters in a cloud-based API architecture.
“After the 2012 campaign it became clear our side needed to invest and focus on recruiting and cultivating our creative talent, developing modern campaign tools, and improving our ability to reach voters in certain demographics,” said Skatell. “The portfolio companies of MGA Holdings address these challenges from an outside perspective that allows for maximum flexibility and scale.”
Fortuño will sit on the board of advisors along with: political media strategist Alex Castellanos; former White House political director and GOP strategist Sara Fagan; digital strategist Mindy Finn; Sen. Mike Haridopolos, immediate past president of the Florida State Senate; John Jordan, CEO of Jordan Winery, and an active GOP donor and philanthropist; Fred Malek, chairman of the Thayer Lodging Group and finance chairman of the Republican Governor’s Association; and Brandon Paine, a digital media expert who recently served as a global sales lead for Google Inc., and now serves as global vice president for advertising technology leader AppNexus.