Wireless carrier AT&T announced Wednesday it is bringing back its “Rollover” concept — introduced initially for minutes of talk time — but this time for data.
Starting Jan. 25, all of its “Mobile Share Value” customers, estimated by the carrier at more than 50 million, will get it automatically at no extra cost. This means that customers holding individual plans will not benefit from having unused monthly data roll forward for use within the next month.
Rollover Data benefits families or businesses across all smartphones and devices on the same Mobile Share Value plan, the carrier said.
“Rollover Data is an added benefit of being an AT&T Mobile Share Value customer and it’s just another way that we’re saying thanks to our more than 50 million plus Mobile Share Value subscribers,” said Glenn Lurie, President AT&T Mobility.
“We’re providing even more value and flexibility, and the best part is it’s simple, shareable and easy to track for our customers. All Mobile Share Value customers get this automatically,” he said.
AT&T explained that when customers do not use their full allotment of plan data in a given month, the extra amount automatically rolls over and is available to be used within the next month. The plan allotment will be used first, before customers begin dipping into the rolled over data.
Unused rollover data does not carry over. So, for example if a customer has four lines and a 15GB AT&T Mobile Share Value Plan and only uses 10GB in a given month, they will roll over 5GB and have a total of 20GB available to use within the next month. If they were to only use 10GB in the second month, they would again roll over 5GB and have a total of 20GB available the next month.
Competitor T-Mobile introduced its “Data Stash” rollover data offer in mid-December, which starts customers at 10GB and rolls over unused data from one month to the next. Any unused data expires in a year, rather than in a month, as per AT&T’s offer.