For the fifth straight year, Nissan has been recognized as one of the world’s most valuable brands according to the prestigious Best Global Brands Study by Interbrand, the world-leading brand consultancy.
This year, Nissan was ranked as the 43rd most valuable brand in the world — a jump from last year’s ranking of 49th. Nissan now has a brand value of more than $11 billion. This year’s ranking puts Nissan as the 4th fastest growing brand in the world, the company said Tuesday.
“This recognition reflects Nissan’s continuing efforts to drive solid business results by increasing brand visibility. Nissan has become more proactive in building excitement for the brand in part by telling the story of the company’s Intelligent Mobility blueprint for making driving safer, more exciting, and more sustainable,” the automaker said in a statement.
The report cited several reasons for this year’s jump in brand rankings, including: Nissan’s long-term vision for increasing brand awareness through strategic use of digital platforms and technologies; Forging new partnerships such as the recent global agreement with Microsoft, focused on vehicle connectivity and connected services; Launching innovative new products from the Serena with ProPilot technology to the GT-R NISMO; Maintaining a strong commitment to customer satisfaction; and Nissan’s success in creating modern new expressions of the brand, as seen through the recent opening of Nissan Crossing in the Ginza district of Tokyo.
The Best Global Brands study is Interbrand’s annual report on the world’s most valuable brands. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process and the strength of the brand.