Omnicom Media Group, the media services division of Omnicom Group Inc. announced Tuesday the launch of its third agency network in Puerto Rico: Hearts & Science (H&S).
Hearts & Science has been inspired by marketers seeking business advantage in a world of personalized digital marketing, where CRM (Customer Relationship Management) and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
“With the addition of Hearts & Science, Omnicom Media Group has three distinct agency brands all focused on driving client business results,” said Daryl Simm, CEO, Omnicom Media Group. “OMD is the world’s largest and most creatively awarded media agency; PHD is the global leader in communications planning; Hearts & Science will be highly focused on data driven marketing.”
“All three agency networks benefit from the full scale of Omnicom Media Group’s activation and buying resources and our industry-leading Annalect data and analytics platform,” he said.
The new agency in Puerto Rico is Heart & Science’s first office in Latin America, and following this launch, there will be other openings in other countries in the region.
“With this launch, Omnicom Media Group takes an important step forward in the continuous evolution of their strategic framework for the specialized mass media agency at a worldwide level,” said Julian Porras, the CEO of Omnicom Media Group Latin America.
“In Puerto Rico, the agency counts on the leadership of Andrés Claudio, a professional veteran of mass media, who counts on a noteworthy history in McCann-Erickson, Grey, and most recently, Nielsen,” he said.
“It is a great challenge to lead a new model for an agency geared in marketing with the ultimate goal of providing the perfect balance between the strategic planning of focusing on data and the emotional connections of the consumer and their behaviors,” Claudio said.
“H&S sets sail in the local market with the purpose of offering services to Procter & Gamble as their inaugural client with the commitment of elevating the traditional rhetoric of post-purchase and the strategies attached to stationary plans, to a vision of real time connections in all channels of contact. All of this is without a doubt a very interesting challenge,” the Puerto Rican executive added.