PRT Larga Distancia becoming Claro Larga Distancia this weekend
July 29, 20110578
Effective July 31, Puerto Rico Larga Distancia will be changing its name to Claro Larga Distancia in response to the company’s strategy of unifying all of its services under a single brand. Claro will continue offering its long distance services under the same terms and conditions currently in place for PRT LD subscribers, company officials said.
Furthermore, Claro Larga Distancia will address unresolved claims filed prior to the change.
Earlier this year, the Claro brand also replaced the iconic Puerto Rico Telephone brand.
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.
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