Scientific Games lands $132M electronic lottery contract
The government will pay the company $131.9 million for the contract that runs from July 1, 2016 to July 20, 2024, according to documents filed at the Puerto Rico Office of the Comptroller. Scientific Games participated in a competitive procurement process to land the contract that includes sales and marketing services.
As part of the negotiation, Scientific Games announced that its next-generation AEGIS gaming system is now powering Lotería Electrónica after a successful systems conversion in November.
The technology conversion took place in four months. Lotería Electrónica reported nearly $492 million in total sales in fiscal year 2015-16.
Along with the new, advanced systems technology in Puerto Rico, Scientific Games also launched the lottery industry’s first single ticket accounting program for instant games in the U.S. as well as a new retail Keno game.
To support Lotería Electrónica’s continued revenue growth, Scientific Games launched its global market leading Cooperative Services Program for instant game management.
Integrating game portfolio planning, analytics, inside sales, packaging, warehousing and retail distribution, CSP is used by more than 20 lotteries globally, including nine of the Top 15 lotteries in the world for instant game per capita sales.
“Despite challenging economic conditions, Lotería Electrónica has a very strong brand in Puerto Rico and offers players one of the top performing draw game portfolios in the industry,” said Pat McHugh, senior vice president of Global Lottery Systems for Scientific Games.
“Scientific Games is honored to be a trusted partner in their remarkable success. We appreciate the continued confidence in our games, innovative products, technology and services to maximize profits for Lotería Electrónica and their retailers,” he said.
As part of the systems conversion, Scientific Games implemented a new, comprehensive suite of retail technologies, innovative products and services that support Lotería Electrónica’s strategic plans across all product lines to meet Puerto Rico’s evolving consumer needs and maximize total sales and profits in the coming years.
To maximize sales uptime, the conversion also included a new dual communications network for Lotería Electrónica retailers across the island, executives said.
“The system conversion we implemented for Lotería Electrónica de Puerto Rico was part of a long-term strategic growth plan that included integrating our draw and instant game technologies so that our products are more convenient for our retailers to sell, more accessible to our players, and more efficient for the Lotería Electrónica to manage,” said Víctor Pizarro-Núñez, deputy secretary of Puerto Rico lotteries.
“Scientific Games’ conversion went live with great success, and this is an important step forward to support our growth in the coming years,” he said.
Since 2005, Scientific Games has provided the lottery gaming system in Puerto Rico. Since switching to the company’s systems technology, Lotería Electrónica has grown sales more than 55 percent and profits to the Puerto Rico government by 64 percent, and has become one of the top 10 performing lotteries in U.S. for draw games per capita sales, the company said.