The ad campaign launched March 6 through television, radio, digital media, social networks and billboards. #NewsismyBusiness
The campaign features the participation of two Oriental employees and Puerto Rican singer Brigitte Dávila. #NewsismyBusiness
The insurer seeks to highlight the specific services it offers, such as tech tools. #NewsismyBusiness
AT&T’s “It Can Wait” campaign to end texting and driving was significantly bolstered Tuesday by the commitment of several carriers, including Sprint and T-Mobile, as well as more than 200 other organizations to join the movement.
“The economic storm and changes in consumer behavior demand a more empathetic and transparent approach. Success for 2025 and beyond will lie in companies’ ability to build trust and offer genuine value.”
— Tatiana Irizarry, NielsenIQ’s commercial leader in Puerto Rico
NIMB ON SOCIAL MEDIA