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The campaign, developed in collaboration with ARCO Publicidad and led by creative director Miguel Zayas, honors the community spirit with an adaptation of the iconic song “Mi Gente.” (Screen capture)
In-Brief
Supermercados Econo launches campaign to mark 55th anniversary
NIMB Staff March 10, 2025

The ad campaign launched March 6 through television, radio, digital media, social networks and billboards. #NewsismyBusiness

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In-Brief
Oriental launches ‘New Beginnings’ Christmas campaign
Contributor November 29, 2023

The campaign features the participation of two Oriental employees and Puerto Rican singer Brigitte Dávila. #NewsismyBusiness

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In-Brief
Seguros Múltiples launches new campaign for its compulsory insurance
Contributor March 30, 2023

The insurer seeks to highlight the specific services it offers, such as tech tools. #NewsismyBusiness

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In-Brief
AT&T’s ‘It can Wait’ anti texting-while-driving campaign gets boost
Michelle Kantrow-Vázquez May 15, 2013

AT&T’s “It Can Wait” campaign to end texting and driving was significantly bolstered Tuesday by the commitment of several carriers, including Sprint and T-Mobile, as well as more than 200 other organizations to join the movement.

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QUOTE OF THE WEEK:

“In today’s environment of heightened uncertainty, consumers are encouraged to prioritize financial prudence, disciplined expense control and effective budgeting to mitigate further stress on their finances.

 

A ‘wait-and-see’ approach may serve the Fed, but not consumers.”

 

— Leslie Adames, director of analysis and economic policy, Estudios Técnicos

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