The United Nations and UNICEF are the two most followed international organizations on social media, with 16.9 and 16.3 million followers, respectively, on all platforms combined, according to the “Twiplomacy” study conducted by the Burson-Marsteller firm.
Gov. Ricardo Rosselló secured his spot in a study released Wednesday analyzing how world leaders use social media platform Twitter to engage with each other and their followers after his exchange with President Trump in late April.
Global public relations and communications firm Burson-Marsteller announced Monday it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of “Burson-Marsteller, Being More,” an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.
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