Looking to promote the development of tourism in a “safe, healthy, and responsible way,” the Puerto Rico Tourism Company, Aerostar, and Discover Puerto Rico outlined a collaborative strategy to launch the new tourist orientation effort “Return the Love.” This initiative seeks to show the visitor the natural, historical and cultural benefits that Puerto Rico offers […]
Financial institution Oriental recently launched its new institutional advertising effort, using the “Sí puedo” (“Yes I can”) slogan, which seeks to celebrate the accomplishments of its clients, who testify to the impact the bank has had on their lives. The campaign carries an investment of some $800,000 and includes 30-second spots for TV, as well […]
In an effort to continue promoting the reactivation of the economic activity generated by the tourism sector, the Puerto Rico Tourism Co. unveiled a multi-pronged advertising and marketing plan to promote domestic tourism under the VoyTuristeando brand. During a presentation to mayors, directors of municipal tourism offices and members of the local tourism industry gathered […]
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