Financial institution Oriental recently launched its new institutional advertising effort, using the “Sí puedo” (“Yes I can”) slogan, which seeks to celebrate the accomplishments of its clients, who testify to the impact the bank has had on their lives. The campaign carries an investment of some $800,000 and includes 30-second spots for TV, as well […]
In an effort to continue promoting the reactivation of the economic activity generated by the tourism sector, the Puerto Rico Tourism Co. unveiled a multi-pronged advertising and marketing plan to promote domestic tourism under the VoyTuristeando brand. During a presentation to mayors, directors of municipal tourism offices and members of the local tourism industry gathered […]
Triple-S launched the “Boricua, keep it up,” a media campaign that urges the public to continue observing preventive measures to control the spread of COVID-19. “Since the start of the pandemic, Puerto Rico responded quickly and effectively. Now, in light of the sudden increase in COVID-19 cases and hospitalizations after Holy Week, we decided we […]
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