The Puerto Rico Public Health Trust announced the launch of the “Reverdece Tu También” public service campaign aimed at prioritizing mental health. The effort was developed by Puerto Ricans for Puerto Rico by the U.S. Department of Health and Human Services, after the passage of Hurricane María. It is aimed at promoting emotional resistance by […]
Under the slogan “The party stays here this Christmas,” the Puerto Rico Tourism Co. launched its new advertising effort that seeks to boost local hotel room reservations during the holiday season. An increase of 9,000 hotel room reservations would represent an additional $19 million in revenue for hotels and another $1.8 million in room tax […]
Hilton hotels unveiled an inspirational campaign called “Carry on Puerto Rico,” intended to encourage travel to Puerto Rico, featuring actress Rosario Dawson, whose family hails from the island. The campaign captures the spirit of one of the Caribbean’s most treasured destinations and conveys how visitors, especially those coming from the U.S. mainland, can immerse themselves […]
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
