Oriental Bank is kicking off this year’s IRA push with a multimedia campaign focusing on changing the younger population’s perception of the savings tool, which is usually associated with the older customer.
Santa Isabel-based fresh produce distributor Caribbean Produce Exchange recently launched a new marketing campaign under the “The Mother of All Tomatoes” slogan to promote and support the local tomato harvest produced by the Gargiulo Puerto Rico farm, which is a partner in the effort, said Gualberto Rodríguez III, president of CPE.
Integrated communications campaign “I Love Puerto Rico Tomatoes” promoting the local tomato harvest for 2014, received top awards by the Puerto Rico Sales and Marketing Association during the recently held annual Marketing Excellence Awards Summit.
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