Capitalizing on the cold weather that’s currently hitting the U.S. mainland, especially along the Eastern seaboard, the Puerto Rico Tourism Company launched a new viral campaign inviting tourists to visit the island and enjoy its warm tropical weather.
Oriental Bank is kicking off this year’s IRA push with a multimedia campaign focusing on changing the younger population’s perception of the savings tool, which is usually associated with the older customer.
Santa Isabel-based fresh produce distributor Caribbean Produce Exchange recently launched a new marketing campaign under the “The Mother of All Tomatoes” slogan to promote and support the local tomato harvest produced by the Gargiulo Puerto Rico farm, which is a partner in the effort, said Gualberto Rodríguez III, president of CPE.
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