The 21st edition of the Marketing, Industry and Food Distribution Chamber’s “Consumer X-Ray” study shows a Puerto Rican consumer who has evolved and adapted to an economic crisis that is not yet over, to become a “strategic, savvy buyer.”
It’s no secret that Puerto Rico consumers love to shop. With that in mind, and to help the female population make wise purchases.
Puerto Rico consumers reduced their monthly grocery spending by 10 percent year-over-year to $507 in 2012 from $561 in 2011, marking the first time a drop has been registered since 2005, the Marketing, Industry and Food Distribution Chamber, known as MIDA, said Tuesday.