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From left: Edgardo Rivera, president of DDB Latina Puerto Rico; Elaine García, marketing director at Cervecera de Puerto Rico; and Edgardo Jiménez, creative operations officer at DDB Latina Puerto Rico.
In-Brief
DDB Latina Puerto Rico wins Grand Prix, 6 more Lions at Cannes 2025
NIMB Staff June 27, 2025

Agency honored for campaigns with Medalla Light and RIMAS Entertainment. #NewsismyBusiness

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Widely adopted by global organizations such as Google, NASA and Coca-Cola, Lego Serious Play encourages participants to “think with their hands” by building ideas, expressing emotions and co-creating strategies.
In-Brief
JVJ Consulting launches Lego Serious Play workshops in Puerto Rico
NIMB Staff May 6, 2025

New method helps organizations improve teamwork, problem-solving and strategy. #NewsismyBusiness

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Biz Views
Insight: Mentes IN — Rediscovering creativity
Contributor August 9, 2024

We all have the essential ingredient to be “una mente IN.” #NewsismyBusiness

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Featured, General Biz News
Creativity and tech are ‘key to present, future evolution’ of brands
Contributor November 11, 2021

The business world has evolved in such a way that, today, creativity and technology go hand in hand to achieve better results. These in turn bring innovative business solutions for clients. Faced with this reality, the de la Cruz Ogilvy advertising firm presented “Creativity + Technology, a new revenue stream,” a forum aimed at giving […]

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General Biz News
Ad execs: ‘Puerto Rico’s creativity must go global’
Michelle Kantrow-Vázquez July 26, 2013

Puerto Rico’s performance at this year’s Cannes Lions International Festival of Creativity — where it won a record 12 awards for locally produced campaigns — has set the bar high for the advertising industry, which is now looking to position the island at the forefront of global creativity.

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QUOTE OF THE WEEK:

“In today’s environment of heightened uncertainty, consumers are encouraged to prioritize financial prudence, disciplined expense control and effective budgeting to mitigate further stress on their finances.

 

A ‘wait-and-see’ approach may serve the Fed, but not consumers.”

 

— Leslie Adames, director of analysis and economic policy, Estudios Técnicos

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