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From left: Edgardo Rivera, president of DDB Latina Puerto Rico; Elaine García, marketing director at Cervecera de Puerto Rico; and Edgardo Jiménez, creative operations officer at DDB Latina Puerto Rico.
Widely adopted by global organizations such as Google, NASA and Coca-Cola, Lego Serious Play encourages participants to “think with their hands” by building ideas, expressing emotions and co-creating strategies.