Heineken announced an initiative with which it has committed to invest $500,000 to support small local cold consumption businesses affected by the lockdown of businesses due to the COVID-19 pandemic in Puerto Rico. Through the “Heineken Invita” initiative, the gradual reopening of local establishments will be promoted, offering them resources that include product and promotional […]
As part of its commitment to the reconstruction of Puerto Rico following the passage of Hurricanes Irma and María, Heineken has been active in a series of initiatives to keep the continuity of its clients' operations by supporting the rehabilitation of their businesses and their nearby communities.
The three-day Puerto Rico Heineken International Regatta, which took place over Memorial Day weekend in Palmas del Mar in Humacao represented an economic injection of more than $1 million into area hotels and businesses, event organizers said.
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