Heineken announced an initiative with which it has committed to invest $500,000 to support small local cold consumption businesses affected by the lockdown of businesses due to the COVID-19 pandemic in Puerto Rico. Through the “Heineken Invita” initiative, the gradual reopening of local establishments will be promoted, offering them resources that include product and promotional […]
As part of its commitment to the reconstruction of Puerto Rico following the passage of Hurricanes Irma and María, Heineken has been active in a series of initiatives to keep the continuity of its clients' operations by supporting the rehabilitation of their businesses and their nearby communities.
The three-day Puerto Rico Heineken International Regatta, which took place over Memorial Day weekend in Palmas del Mar in Humacao represented an economic injection of more than $1 million into area hotels and businesses, event organizers said.
The presidents of five of the world’s largest luxury liquor brands converged in Puerto Rico Tuesday to discuss the tendencies, challenges, and opportunities faced by the industry and its position with respect to today’s consumers and markets.
Heineken, the renowned Dutch beer that has been a global favorite for more than 140 years, recently unveiled a new package that represents the history of the iconic brew. Th "Heineken Limited Edition 4-pack" contains four aluminum 16-ounce bottles, each with its particular history and captures Heineken’s past, present and future.
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