In-Brief

Heineken launches limited edition bottles representing 140-year history

Heineken, the renowned Dutch beer that has been a global favorite for more than 140 years, recently unveiled a new package that represents the history of the iconic brew. Th “Heineken Limited Edition 4-pack” contains four aluminum 16-ounce bottles, each with its particular history and captures Heineken’s past, present and future.

The first bottle marks the brand’s origins in 1873, the second represents its entrance into the U.S. market in 1933, when it became the first imported beer, which marked the end of the Prohibition era. The third bottle celebrate’s Heineken’s present and the fourth is a blank canvas that will allow people from all over the globe, including Puerto Rico, to design the new bottle that will go on sale around the world starting December 2012. Three international judges will select the winning design.

Local Heineken executives will announce details of the competition during an invitation-only event Friday night. However, information on how to participate is available at www.yourfuturebottle.com.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

Comments (2)

  1. I am interested in buying the limited edition bottles of Heineken. Where can I buy them? Please contact me via email.

    • Hello: The information is as follows: “Heineken Limited Edition 4 Pack” está disponible en Sam’s, Costco, WalMart, Amigo, SuperMax, Econo, Pueblo y Las Bodegas de Méndez & Co. en Guaynabo, Ponce y Añasco.” Thanks!

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