Brand love making comeback, driven by AI, engagement-hungry consumers
October 16, 2023
Alvaro Meléndez, CEO of Crant, emphasized the importance of promoting brand love over transaction-based performance marketing, utilizing AI for affordable brand building. #NewsismyBusiness
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SME looks to recognize young marketing professionals
October 3, 2023
Winners will be chosen by members of the SME Puerto Rico Board of Directors, considering the evaluation criteria. #NewsismyBusiness
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SME opens call for Excellence in Marketing Awards
August 29, 2023
The marketing campaigns and projects must have been developed and executed in Puerto Rico between June 1, 2022, and June 30, 2023. #NewsismyBusiness
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