Market research firm Nielsen Puerto Rico will offer a seminar titled: “Category Management: Beyond theory,” July 10-11 at 8 a.m. at the Conrad Condado Plaza hotel, the company announced.
Scarborough Research, a company dedicated to gathering insight on consumer shopping patterns, media usage across platforms, and lifestyle trends for adults, formally announced its entrance into the Puerto Rico market.
Smartphones make up 40 percent of all mobile phone in use in U.S. markets, according to a recent study by Nielsen that also shows that 39 percent of those smartphones run on the Android operating system, followed by the Apple iPhone operating system.
Puerto Rico television viewers spend their time in front of the set watching virtually the same number of hours of local and cable television programming, with local newscasts taking the top spot in terms of preference, Nielsen Puerto Rico reported Wednesday.
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