The impact of digital commerce and the new consumption patterns caused by the COVID-19 pandemic outline the agenda of the Puerto Rico Sales and Marketing Executives Association’s (SME, in Spanish) SME Sales Summit coming up on Feb. 18-19. The virtual event will mark this year’s Professionals Salespersons Week and will serve as an alternative for […]
The Puerto Rico Sales and Marketing Executives Association (SME, in Spanish) is encouraging brands to participate in the call for the 2020 Marketing Excellence Awards, confirming that the nomination process is online and runs until Sept. 18, 2020. The marketing teams from companies, as well as advertising, digital, public relations or promotions agencies, can nominate […]
Food brand Goya kept its title as Puerto Rico’s most recognized and remembered brand according to the results of the annual “Marcas que Marcan” study commissioned by the Puerto Rico Sales and Marketing Association to Gaither International. The familiar brand garnered 24% of the consumer’s recognition and is followed by Nike and Coca-Cola — which […]
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