With more than 73 million shares valued at around $2.89 billion, Elon Musk is now the single largest outside investor in Twitter.
The United Nations and UNICEF are the two most followed international organizations on social media, with 16.9 and 16.3 million followers, respectively, on all platforms combined, according to the “Twiplomacy” study conducted by the Burson-Marsteller firm.
Gov. Ricardo Rosselló secured his spot in a study released Wednesday analyzing how world leaders use social media platform Twitter to engage with each other and their followers after his exchange with President Trump in late April.
Norwegian Air Shuttle, which officially touched ground in Puerto Rico in November 2015, will drop service between Europe and San Juan effective this winter, the company and local airport officials confirmed.
Looking to keep up with the prevalence of technology and the widespread use of smartphones and social media channels as a form of communication, the operators of the Luis Muñoz Marín International Airport recently opened accounts on Facebook and Twitter to keep passengers, the airport community and the general public informed.
Popular Inc. announced Monday the launch of its news Twitter account, @BPOPComm and a revamped online newsroom to which media and the general public will have complete access to obtain information about the financial institution.
Global public relations and communications firm Burson-Marsteller recently released “Twiplomacy,” an annual global study of world leaders on Twitter, which showed that more than three-quarters (77.7 percent) of world leaders have an account on that social media platform and two-thirds (68 percent) have made mutual connections with their peers.
The role that social media plays in today’s business world is gaining more ground with each passing day, making it crucial for companies to manage their online presence proactively and virtually in real-time.
“Follow2unfollow,” the Twitter-led campaign developed as a crime deterrent, won multiple Lion Awards recently at the Cannes Lions Festival in the south of France. The campaign, led by Starcom MediaVest Group Puerto Rico for the Puerto Rican government, won a Silver and a Bronze Public Relations Lions, a Bronze Promo & Activation Lion and a Bronze Media Lion.
Puerto Rican companies are still lagging well behind countries throughout Latin America in terms of fully incorporating social media platforms — Facebook, Twitter, YouTube, blogs and Google Plus — into their ongoing communications strategies, Burson-Marsteller’s “Latin America Social Media Check-up 2013” revealed.
The Twitter social network is abuzz with Puerto Rican members who use it well and often.
About 72.8 percent of the people in Puerto Rico who use social media are "fans" of a brand or follow it.
The Internet Advertising Bureau, Puerto Rico chapter, will unveil the results of the second edition of its Social Networks study, which aims to show the prevailing trends in the use of online networks such as Facebook, Twitter, Skype, LinkedIn, Google, YouTube and others.
The Puerto Rico Tourism Co. unveiled its digital media strategy, including it redesigned www.seepuertorico.com institutional website that is now an "all inclusive" concept seeking to put as much information as possible about the island at the visitor's fingertips.
The need that companies have for a strong presence on social media networks and knowing how to make the most out of the benefits of being online is snowballing at such a rapid pace that it is blowing the doors open to new opportunities for entrepreneurship.
A Dow Jones/Factiva content provider since 2014
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NIMB ON SOCIAL MEDIA