Meet Puerto Rico will be honoring individuals who have shown a firm commitment to the development and enhancement of the groups and conventions tourism market in Puerto Rico and who have positively impacted the global awareness of Puerto Rico as a meetings destination with the establishment of the Gilberto “Kiko” Pesquera Hall of Fame.
“We are thrilled to celebrate and honor those who have gone above and beyond in promoting Puerto Rico as a top meeting destination,” said Milton Segarra, president of Meet Puerto Rico.
“We cannot thank ‘Kiko’ Pesquera enough for his contributions to our industry and with this posthumous homage, a first recipient, we hope we have done so,” he said.
Pesquera became the executive director of the Puerto Rico Convention Bureau (now Meet Puerto Rico) in 1963, soon after the Bureau was officially established in 1962. For the next six years, Pesquera tirelessly sold and promoted the destination globally as the ideal destination to host meetings and conventions.
He also led the island’s leisure tourism charge as the executive director of the Puerto Rico Tourism Company in 1969.
His son, Jorge Pesquera, accepted the award on his father’s behalf during Meet Puerto Rico’s recently held annual meeting.