Nissan holds on to 2nd place in Puerto Rico auto market

Written by  //  July 6, 2015  //  In-Brief  //  No comments

The 2015 Nissan Murano

The 2015 Nissan Murano

During the first five months of 2015, Nissan has held on to second place among Puerto Rico’s automakers, with sales of 3,294 cars, representing a 10.3 percent market share, the company said.

Since 2006, Nissan has shown a sustained growth in market share of 4.3 points, reaching and maintaining a second position since 2013.

“These results are the best indicator for Nissan because they validate the consumer’s loyalty to our more important nowadays when we are experiencing a competitive environment and economic framework,” said Juan Santana Chea, commercial director for Nissan Puerto Rico.

From a subcompact as Versa to a supercar like GT-R, Nissan has a portfolio that offers quality, durability and innovation to whatever the needs and budgets of its consumers. In February, the medium crossover Murano was redesigned, becoming one of the favorite models of the brand and SUV/Crossover segment obtaining a 10.3 percent competing with 22 different models.

The Rogue and Sentra are also part of Nissan’s best-selling models, with 16.9 percent and 11.3 percent share in their segments, respectively.

The company recently introduced CrediNissan, a new subsidiary of Nissan Motor Acceptance Corporation that offers new financing alternatives with low APRs and related products. This financing tool makes the purchase of a new Nissan easier and affordable. CrediNissan financing is offered all 13 authorized dealers Nissan islandwide.

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