In-Brief

AT&T offers smartphones at 50% off with trade-in

AT&T customers that participate in the trade-in program are also doing their part to support the company’s sustainability initiatives. (Credit: Carlos Anguita) AT&T customers that participate in the trade-in program are also doing their part to support the company’s sustainability initiatives. (Credit: Carlos Anguita)

Wireless provider AT&T launched a program on May 1 giving clients who trade in their current smartphones at least $100 toward the purchase of a new one, including the new Samsung Galaxy S 4, BlackBerry Z10, 32 GB HTC One, and the iPhone 5.

These devices are normally $199.99 with a qualifying two-year agreement but, with this limited time promotion, they will be available for $99.99, the carrier said. Furthermore, if the client goes for a smartphone under $99.99, the credit makes it free.

To take advantage of this offer, customers are encouraged to visit any AT&T company-owned retail store or participating authorized dealer with their previous smartphone that is no more than three years old and in good, working condition. In stores, upon trading in their old phone, customers will the credit and can use it immediately.

Some trade-in phones may have a value higher than $100. In that case, customers will receive the credit at the higher value.

“This offer is a great opportunity for AT&T customers to get their hands on the newest smartphones in our portfolio at an outstanding price,” said Eric Goldfeld, AVP- marketing management, AT&T.  “With graduation and Mother’s Day coming up, people can take advantage of this promotion to surprise someone — or even treat themselves — to one of our hottest smartphones.  The best part is that you’ll receive credit for your old phone instantly on-the-spot in AT&T stores.”

All devices, including tablets data cards and feature phones, regardless of manufacturer or date purchased, will be considered for trade-in.

AT&T customers that participate in the trade-in program are also doing their part to support the company’s sustainability initiatives. AT&T customers recycled more than 3.1 million phones last year, the carrier said.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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