Big Break/NFL, a series filmed entirely in Puerto Rico, made its debut last week and will air every Tuesday at 9 p.m. on The Golf Channel, with the sponsorship and support of NBC, the National Football League, the Dorado Beach at Ritz Carlton Reserve and the Tourism Company, agency Executive Director Ingrid Rivera said.
Big Break/NFL Puerto Rico is a reality golf skills competition among six teams. For the first time in its 20-season run, each team comprises three members — a female golfer, a male golfer and a retired NFL player. The winning team will get a chance to play in an LPGA tour, PGA tour and money for a designated charity respectively.
“Our partnership with NBC and the Dorado Beach is part of the Tourism Company’s promotional efforts to reach international audiences and let them know, through their favorite programs, the characteristics that make Puerto Rico the perfect location for a five-star vacation,” said Rivera.
“Big Break/NFL Puerto Rico offers the unique opportunity to showcase Puerto Rico as a high-end, world-class option for travelers looking for luxury, golf, and sports, right on time for the approaching winter season in our North American, Latin America and European markets,” she said.
The complete season of Big Break/NFL Puerto Rico was filmed on location at the Dorado Beach Resort during the summer. In addition to the series, The Golf Channel filmed in several locations throughout the island, including Old San Juan, The Farmer’s Market (La Placita) in Santurce, Rincón, Royal Isabela, and the east coast. The footage will be used in several programs that will air during 2013 and 2014.
“The marketing strategy utilized by the Golf Channel to advertise and promote Big Break/NFL Puerto Rico gives us access to multiplatform media outlets which complements the new Tourism Company campaign,” Rivera said.