Meet Puerto Rico, the organization in charge of bringing groups and conventions to Puerto Rico, announced the creation of its new Customer Advisory Board, comprising 11 professionals representing a diverse mix of companies — from associations, corporations and third party planners.
The CAB will act as a sounding board and idea generating body to analyze and critique and then provide feedback regarding critical sales, marketing and operational issues impacting Puerto Rico, the nonprofit said.
Its goals are to improve the use of sales, marketing and operations in terms of planning and spending; explore new revenue opportunities and creative programs to reach customers; establish deeper and more meaningful relationships with key accounts and enhance customer loyalty.
“The formation of this board allows us to learn and tap into their collective experiences and knowledge to provide us with the strategic guidance we need to continue forward along this growth trajectory,” said Meet Puerto Rico President Milton Segarra.
The inaugural CAB meeting, held July 9-11 in San Juan, included three days of interactive group and individual breakout discussions on topics including: destination and current marketing reviews and updates; discussions regarding the importance of social media to meeting professionals, attendees and key stakeholders and the competitive landscape and sales booking motivators.
The new advisory board members include: Cameron Curtis, CMM, Director of Meetings at Courtesy Associates; Nancy DeBrosse, senior vice president, sales and account management at Experient; Lisa Dreier, senior travel buyer, Creative Group; Chris Gasbarro, chief of Creative Officer, C3LLC; Eli Gorin, owner of Hospitality Growth Partners; Adam Hayes, manager industry affairs at Procter & Gamble; Kimberly Lewis, CEO, senior vice president, Community Advancement Conference & Events at US Green Building Council; Laura Miller, firmwide events & sustainability manager at McKenna Long & Aldridge; Amanda Rushing, director conferences & meeting services at American Society of Civil Engineers; Brigida Petro, vice president, conference, roadshow and event management at HSBC Securities Inc.; and David Williams, president of Administrative Management Services Inc.
Results of the first CAB meeting will be released Aug. 27.