Ford teams up with comedian Alex Díaz for college tour
Ford Motor Company and Puerto Rican comedian Alex Díaz recently kicked off the second phase of a college tour to the launch of the 2014 Ford Fiesta, looking to showcase the new vehicle, while presenting the comedian’s new, free stand-up comedy show called “Profe…NO ENTIENDO” (“Professor, I don’t GET IT”).
For this tour, Díaz and his production team expect to draw an attendance of more than 4,000 students across eight universities, most of them University of Puerto Rico campuses. The Ford team will be on site at the universities offering attendees free test drives of the 2014 Ford Fiesta, and handing out prizes to participants.
The first phase of the college tour ran from January to March, covering eight Inter American Universities locations islandwide, reaching more than 3,500 students.
“I couldn’t be happier with the support we have had from the Puerto Rican youth in this comedy movement. For me, having the opportunity to reach so many places I never imagined has been a dream come true,” Díaz said.
“I’m also very grateful of Ford Puerto Rico because they have placed their trust in us since day one. They are always available to support great ideas that impact education efforts and our society,” he said.
Among other features, the Ford Fiesta offers up to 40 miles per gallon, is equipped with Ford-exclusive technologies such as MyFord Touch and SYNC, brings personalized exterior graphics and color options as well as a new redesigned sports grill. It is available in sedan and hatchback models.