Badillo Nazca Saatchi and Saatchi was the big winner of this year’s 30th edition of the Cúspide awards honoring the island’s best advertising efforts. The agency swept the competition with 16 statuettes, plus the event’s highest distinction, the “Gran Cúspide,” for a social media campaign for the United Way about the dangers of stray bullets.
With eight awards received during the XIX Festival Caribe, DDB Latina Puerto Rico walked away as one of the most awarded agencies in the region in the event that evaluated the best advertising work from 17 Caribbean countries.
The digitization of media outlets is changing the way people receive their information, which poses a virtually unavoidable challenge to advertising and media buying professionals to leap forward with the advances, or risk having their message fail.
Advertising is a basic and valuable marketing tool for any small business. But developing and placing an ad does not mean it will immediately generate more sales.
If you happen to see the Urban Train zip by looking like it has been the target of graffiti, fret not. Starting this week, the mass transportation system will begin pulling double-duty as a rolling billboard, with the addition of “wrap around” advertising.
The Puerto Rico Tourism Company unveiled its promotions, marketing and public relations plans for the 2011-12 tourism season during a presentation Thursday before members of the Puerto Rico Hotel and Tourism Association.
The Milk Industry Development Fund unveiled Monday its newest advertising push for the island’s Grade A product, spending $1.2 million to deliver the message that fresh milk is a fun part of being healthy.
Puerto Rico’s growing 50-and-over population is financially powerful, young at heart, protective of their properties, focused on their well-being, and live for the moment, while remaining fully capable of taking care of themselves in the long-run.
Looking to become “One with the environment,” FirstBank Puerto Rico launched a multi-pronged corporate responsibility campaign Wednesday using that very slogan.
Doral Mortgage, a division of Doral Financial Corporation, launched Wednesday a new $1.5 million multimedia advertising campaign to tout the benefits of its services. The bank chose local comedian Raymond Arrieta as spokesman of the campaign focused on the “knowledge and service make a difference in your mortgage experience” tagline. “Raymond Arrieta is a much-loved […]
Following a 15-year courtship, local advertising agency EJE Sociedad Publicitaria has agreed to enter into a corporate marriage with long-time business partner DDB Worldwide, giving birth to DDB˚ Latina Puerto Rico, executives from both companies announced Tuesday.
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