Discover Puerto Rico targeting remote work traveler niche
November 19, 2020
Confirming that travel the booking window has shortened, Discover Puerto Rico has turned its attention to promoting the island as “an ideal remote work destination for Americans on the mainland looking for an escape, while they continue their corporate duties.” Discover Puerto Rico, the island’s destination marketing organization, hosted its monthly Industry Update, confirming that […]
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Discover Puerto Rico gets international accreditation
November 13, 2020
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), was recently awarded the Destination Marketing Accreditation Program seal by Destinations International “in recognition of the organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world,” executives said. Discover Puerto Rico was awarded “Accreditation with Distinction,” […]
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Discover Puerto Rico: 56.4% of consumers ‘ready to travel’
October 16, 2020
Discover Puerto Rico, Puerto Rico’s destination marketing organization, shared results of a recent market study that showed that 56.4% of consumers are “ready to travel,” with more than 40% expecting their next trip will take place before the end of the year. Citing the data gathered by its research partner Destination Analysts, Discover Puerto Rico […]
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Discover Puerto Rico, CofC sign collaboration agreement to restore business activity
September 2, 2020
Discover Puerto Rico and the Puerto Rico Chamber of Commerce (CofC) signed a collaboration agreement to create new alliances with local organizations, bridging sectors of the economy, representatives confirmed. The organizations will work together to spread the message of efforts underway, “strengthening each other as links in the same economic chain,” they said in a […]
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Discover Puerto Rico: Tourism down after delay in re-opening date
August 4, 2020
Discover Puerto Rico announced that as a result of the government’s delay in the opening date for inbound tourism — shifting to only accepting essential travelers — traffic and hotel demand have dropped. The island’s destination marketing organization cited data from STR — an analytics and marketplace insights firm — that shows that hotel demand […]
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Discover Puerto Rico: Hotel occupancy, airline capacity drop after tourism reopening delayed
July 30, 2020
Discover Puerto Rico, the island’s destination marketing organization, confirmed that hotel occupancy and airline capacity have dropped in the past week or so following the government’s decision to roll back the reopening of the island to visitors. In its latest industry report, Discover Puerto Rico said that “after a month of increases in hotel occupancy […]
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Discover Puerto Rico: In-person group events won’t be back until ’21
July 23, 2020
The rise in COVID-19 cases has caused the cancellation or postponement of most in-person group events to at least 2021, Discover Puerto Rico, the island’s destination marketing organization, confirmed. “There was optimism in the early days of the pandemic that live meetings would resume in the fall. However, planners are now anticipating it will be […]
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Puerto Rico small inns ask for $100M in additional tourism funding
June 18, 2020
The Puerto Rico Small Inns and Tourism Association urged sector leaders to come together to lobby for an additional funding assignment to the Puerto Rico Tourism Co. and Discover Puerto Rico to “improve the product and promotion efforts.” “Our tourism sector has experienced great changes as a result of the COVID-19 pandemic, and we face […]
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Airbnb, Discover Puerto Rico partner to develop destination website
June 12, 2020
Short-term rental company Airbnb announced it is partnering with Discover Puerto Rico through a program to market the island by promoting local tourism. Puerto Rico is one of nine destinations worldwide to participate in the first strategic alliances, and one of two in the Caribbean, said Discover Puerto Rico CEO Brad Dean. “We often receive […]
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Puerto Rico tourism officials unveil strategies to jump-start sector
June 9, 2020
Discover Puerto Rico and the Puerto Rico Tourism Co. on Monday unveiled separate but similar promotional strategies to jump-start tourist activity, which has declined significantly over the past several months since COVID-19 arrived at the island. While the Tourism Co.’s effort seeks to mobilize some 410,000 residents to vacation on the island during the summer […]
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Discover Puerto Rico looks to tell consumers ‘it’s safe to visit our island’
June 4, 2020
Discover Puerto Rico is executing plans based on research, which shows consumers are committed to travel and to receive information from destinations on where to travel next, organization officials said during a virtual industry update. “The organization has kept Puerto Rico top-of-mind since the beginning of the COVID-19 lockdown and is eager to tell consumers […]
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Caribbean tourism sector to work together on recovery
June 3, 2020
Discover Puerto Rico joined industry leaders from the Caribbean Hotel & Tourism Association (CHTA), Marriott International, Delta Air Lines and the Aruba Tourism Authority to discuss the impact on the tourism sector throughout the region and what travel will look in the Caribbean for the remainder of 2020 as the region emerges from COVID-19. During […]
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Discover Puerto Rico ‘will lead recovery’ once it is safe to travel
May 4, 2020
Discover Puerto Rico, the island Destination Marketing Organization, will be leading the recovery of the tourism sector of the island, after the pandemic of COVID-19 anticipates a loss of 1.9 million room nights, which is three times what was lost months after Hurricane María, organization officials said. The DMO has based all of its planning […]
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DMO: Puerto Rico’s drop in occupancy ‘swifter, more severe’ vs. U.S. mainland
April 3, 2020
Discover Puerto Rico, the island’s destination marketing organization, confirmed that the local drop in occupancy has been “swifter and more severe” in Puerto Rico, with -71%, than the United States’ average of -56%. Part of that difference has to do with the fact that Gov. Wanda Vázquez established strict restrictions starting Mar. 15 to contain […]
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Discover Puerto Rico reaches out to diaspora to #GoForPuertoRico
March 4, 2020
The Puerto Rican diaspora is key for the evolution of the tourism sector, which is one of the island’s fastest growing economic segments. The diaspora are front-line ambassadors and one of the biggest supporters of Puerto Rico. With that in mind, Discover Puerto Rico has reached out to the diaspora in specific U.S. markets with […]
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