Op-Ed: Sports marketing represents golden opportunities for businesses
April 2, 2018
Thinking about sponsorship proposals after Hurricane María could be considered a crazy idea. However, we are all in the same boat, so we have to figure out how this could be an opportunity to achieve what we feel is valuable for our island.
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Marketing and advertising firm Collaborative Corner is born
March 5, 2018
With the leadership of two industry veterans, José Antonio Martínez and Mayda Nazario, Collaborative Corner (CC) is born: a Strategic Communications Advisory firm focused on marketing and advertising headquartered in Hato Rey.
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Op-Ed: Why multichannel marketing matters
December 18, 2017
Direct marketing is a form of advertising for companies and organizations to communicate directly with existing or potential customers through different means, including print advertising, direct mail, brochures and catalogs and digital, mobile and email marketing platforms.
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Gov’t to spend $700K to use ‘Despacito’ to promote PR
August 16, 2017
The Puerto Rico Tourism Co. announced it will integrate the worldwide musical hit “Despacito,” by local artist Luis Fonsi, into upcoming initiatives to promote the island as a tourist destination.
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E-commerce site Gustazos signs with ad agency in DR
June 26, 2017
Gustazos, the top one e-commerce site in Puerto Rico and the Dominican Republic with more than $25 million in annual sales, recently signed an agreement with Pagés BBDO in the neighboring country to boost social marketing efforts.
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P.R. social media expert to speak at Expomarketing
April 19, 2017
Puerto Rican Social media expert Celeste Martínez will be one of the speakers at the 10th edition of EXMA (EXPOMARKETING), Latin America’s largest marketing event to be held in Bogota, Colombia in May.
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Rosselló signs law creating DMO for P.R.
March 31, 2017
Gov. Ricardo Rosselló met one of his campaign promises Thursday with the signing of the law creating an independent Destination Marketing Organization to handle branding and marketing efforts for Puerto Rico as a tourism destination.
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Study: PR needs integrated destination management
March 28, 2017
The Foundation for Puerto Rico released a study that shows that beyond establishing a Destination Marketing Organization, or DMO, for Puerto Rico, the island has a pressing need for a destination management plan.
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Gov.-elect Rosselló proposes DMO to spur P.R. tourism
November 16, 2016
Gov.-elect Ricardo Rosselló said Tuesday his administration will delegate the task of promoting Puerto Rico to an independent Destination Management Organization, or DMO, putting the responsibility in the hands of the “sector that knows tourism and the island’s assets.”
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Oriental boosts presence among young people, women
November 3, 2016
Oriental Bank has implemented a number of strategies to expand its customer base and increase its market share of young people and women, achieving sustained growth for the past 18 months, company officials said Wednesday.
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Brands of P.R. launches new platform, adds new brands
October 7, 2016
Brands of Puerto Rico is marking two important milestones — the launch of a new and improved platform created with users and consumers in mind, and an innovative program with corporate brands, which will integrate a wider range of products that Puerto Ricans living abroad have been longing for, project founders said Thursday.
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DuartePino, SeriouslyCreative ally for business growth
May 12, 2016
Driven by the need to contribute to the economic development of the island, DuartePino and SeriouslyCreative announced a new strategic alliance to help established companies reboot their strategies for business growth.
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LatAm marketing accelerator INDY scouts for startups
February 25, 2016
INDY, the first marketing accelerator in Latin America, announced an open call to apply for a six-month program focused on helping post-seed startups develop marketing plans to fuel their growth.
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PharMaHealth Group revs up LatAm expansion
February 19, 2016
Miami-based PharMaHealth Group, owner of local pharmaceutical marketing firms PharMaCon and Health Partners, is in the midst of an ambitious expansion to Latin America and the U.S. Hispanic market, as it seeks to grow along with its clients.
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Segarra named to board of global trade organization
July 22, 2015
Global trade organization Destination Marketing Association International (DMAI) has announced the appointment of Milton Segarra, CEO of Meet Puerto Rico to its board of directors.
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