DDB Latina Puerto Rico reflects on effects of COVID-19 on brands
June 22, 2020
DDB Latina Puerto Rico presented a comprehensive diagnostic about the effects of the pandemic and the road to recovery, during a second virtual event. Les Binet, a global expert on marketing effectiveness, offered his recommendations ...
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Op-Ed: Planning ahead for a successful holiday sales season
December 18, 2019
The year-end shopping season has begun for online retailers and if they did not prepare their strategies for the high season on time, they run the risk of losing out to the competition. Next are ...
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Op-Ed: Advantages of social networks for small- and mid-sized businesses
December 4, 2019
Nowadays, being an entrepreneur in a medium like ours is a real challenge. Well, let’s be honest, the obstacles we have to cross are many, and the support we have is almost null. Moreover, we ...
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