Made in Puerto Rico and Chamber of Commerce hold golf tournament
February 15, 2024
The local products association and trade group team up to foster commercial ties, Puerto Rico Conecta. #NewsismyBusiness
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Discover Puerto Rico: Record year fuels island’s travel industry growth
January 31, 2024
The destination marketing organization says its marketing attracted record traveler numbers, leading to greater local employment. #NewsIsMyBusiness
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VML Commerce & Health Puerto Rico marks 1st year with awards, new clients
January 11, 2024
It’s “Jingle Therapy” campaign, developed for the Puerto Rico Alzheimer’s Association in collaboration with Spanish Broadcasting Systems, recently received distinctions at The Drum Awards. #NewsismyBusiness
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Op-Ed: If you are a small business, plan ahead!
January 10, 2024
Tips for small businesses to navigate economic risks and maximize growth. #NewsIsMyBusiness
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Discover Puerto Rico: Tourism is thriving for 3rd consecutive year
November 10, 2023
The destination marketing organization details record-breaking growth. #NewsismyBusiness
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Brand love making comeback, driven by AI, engagement-hungry consumers
October 16, 2023
Alvaro Meléndez, CEO of Crant, emphasized the importance of promoting brand love over transaction-based performance marketing, utilizing AI for affordable brand building. #NewsismyBusiness
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SME looks to recognize young marketing professionals
October 3, 2023
Winners will be chosen by members of the SME Puerto Rico Board of Directors, considering the evaluation criteria. #NewsismyBusiness
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SME opens call for Excellence in Marketing Awards
August 29, 2023
The marketing campaigns and projects must have been developed and executed in Puerto Rico between June 1, 2022, and June 30, 2023. #NewsismyBusiness
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87% of Puerto Ricans ‘proud to share’ Discover Puerto Rico’s tourism promo
April 18, 2023
Less than 1% of respondents reacted negatively to the campaign, which was launched nearly a year ago. #NewsismyBusiness
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Follow Us Marketing Agency expands to Puerto Rico, joins CofC
April 3, 2023
Follow Us “bridges the gap” between traditional marketing methods and the ever-changing digital world. #NewsismyBusiness
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Op-Ed: Debrand the brand
August 18, 2022
Everything that is impacted by design must evolve.
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Puerto Rico small inn owners launch initiative to improve digital presence
March 7, 2022
The initiative seeks to boost the digital marketing efforts of tourism industry businesses.
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Creativity and tech are ‘key to present, future evolution’ of brands
November 11, 2021
The business world has evolved in such a way that, today, creativity and technology go hand in hand to achieve better results. These in turn bring innovative business solutions for clients. Faced with this reality, the de la Cruz Ogilvy advertising firm presented “Creativity + Technology, a new revenue stream,” a forum aimed at giving […]
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Discover Puerto Rico to spend $50M in federal funds to market island
November 5, 2021
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), will use $50 million in American Rescue Plan Act funds (ARPA) during 2022 and 2023 to expand the marketing campaign throughout the US mainland and boost promotions beyond the already developed international markets. Discover Puerto Rico Chief Marketing Officer Leah Chandler confirmed the information during a […]
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Practical Techie: Funnels, a new name pops up to channel sales on the web
October 26, 2021
The web is a constant tsunami of high-tech names difficult to keep up with. When a cybernaut finally learns the meaning of this or that technology, five new pop-up to describe it, or with a new name. This is due to the plethora of developers across so many cultures, continents, and cybernetics schools, each with […]
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