A slick way of attracting traffic to an e-commerce website is to create small virtual social adventures for the visitor. Describe a product in your social pages in the most entertaining way possible and create a challenge. It’s all about a little communicational creativity and a small dose of digital magic. One available high-tech tool […]
Cyber technology runs on the formidable sap of artificial intelligence (AI). This information revolution stems from an early 20th-century scientific premise that machines can think almost the same as humans, provided they are designed with proper artificial neurons. That is, ultrafast microchips that decode machine language. Recently, AI migrated to web marketing to give greater […]
The Puerto Rico Sales and Marketing Executives Association (SME, in Spanish) has opened the call for this year’s Excellence in Marketing awards, urging brands to participate in the different categories. Early-bird discounts will be offered for registrations submitted before Aug. 31, with the final submission deadline set for Sept. 17. Campaigns and initiatives are submitted […]
DDB Latina Puerto Rico presented a comprehensive diagnostic about the effects of the pandemic and the road to recovery, during a second virtual event. Les Binet, a global expert on marketing effectiveness, offered his recommendations and predictions, and provided a framework for brands to follow. “The pandemic represents a before and after for the world […]
The year-end shopping season has begun for online retailers and if they did not prepare their strategies for the high season on time, they run the risk of losing out to the competition. Next are some of my recommendations that can help online businesses have a successful selling season. Excellent customer service Retailers should take […]
Nowadays, being an entrepreneur in a medium like ours is a real challenge. Well, let’s be honest, the obstacles we have to cross are many, and the support we have is almost null. Moreover, we could say that we live in an environment where entrepreneurship is not welcome. If you are one of the few […]
Marnie Ferrer, a seasoned sales and marketing executive, is joining the News is my Business team as digital advertising advisor, bringing with her more than 25 years of experience in the field. Ferrer’s professional track record includes working in sales and marketing for media outlets as well as the private sector. Her experience includes positions […]
Both agencies were recommended by a local tourism industry task force.
The Puerto Rico Sales and Marketing Executives Association announced the finalists, 30 in total, of this year’s Marketing Excellence Awards in 2018.
Discover Puerto Rico has begun the Request for Proposals (RFP) process for a creative partner to assist in the development of brand strategy, brand identity, and creative concepts.
Full Circle Communications Inc announced the launching of its services in Florida, expanding their business into the US-Hispanic market.
“Discover Puerto Rico” has been adopted as the island’s destination marketing organization’s new name, and was unveiled during the Destinations International Annual Convention.
Plastic surgeries performed on brands occur in the imaginary, not in real life — like an actor who becomes unrecognizable. In the latter case, we know that only affects the person.
Brad Dean, CEO of the island’s Destination Marketing Organization, will discuss the direction that promoting Puerto Rico will take to members of the Puerto Rico Hotel and Tourism Association during an industry luncheon May 31.
Under the slogan “Bringing Data to Life,” the Sales and Marketing Executives Association will hold its annual Digital Forum, May 17 at the Puerto Rico Convention Center, featuring local speakers as well as from the U.S. mainland and Latin America.
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