Op-Ed: Takeaways from Social Media Week 2018 San Juan
November 19, 2018
Social media is one huge “Tabula Rasa” where anyone with an interesting product or story can start a business.
chat_bubble0 Comment
visibility1339 Views
P.R. millennials socialize on social media while deciding what to buy or consume
September 27, 2018
Even when the main role of social media is to connect with friends, it has an impact on the evaluation process of the brands they search for and the consumer path to purchase.
chat_bubble1 Comment
visibility1609 Views
Y&R Puerto Rico launches AI tool to measure value of brands on social networks
September 7, 2018
The easy access to them promotes free expression by creating communities that are of great interest to the brands that have ventured into the digital world, by maintaining their presence in the networks.
chat_bubble0 Comment
visibility1805 Views
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
