In-Brief

Triple-S Salud launches anti-littering awareness campaign

Triple-S Salud announced it will be relaunching its “A clean island is a healthy island” public service campaign in an effort to continue generating awareness of the harmful effects of litter on the environment.

The campaign coincides with the summer season, when local residents spend more time in contact with nature and engaging in internal tourism activities, company officials said.

“‘A clean island is a healthy island’ is an initiative we began early last decade and today, as it was then, our goal is to raise public awareness about the harm we cause when we litter the environment,” said Vivian López, vice president of advertising and public relations for Triple-S Salud.

The new campaign has kept the concept of animation and the original music from the previous effort, but this time it is nature and animals who illustrate the importance of cleaning the planet.

“We wanted to bring back the original concept that has been so popular over the years, especially in movie theaters, because of its catchy music and lyrics,” López said, of the campaign that will begin running May 31 in movie theaters, TV, radio and billboards.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

Can we count on you?

As recent events have shown us, independent and responsible journalism is more important than ever. That’s why your support is very necessary to ensure that we will be around for a while!

We want to stay true to our mission of delivering quality journalism…for that, we count on your support. Every contribution, big or small, is greatly appreciated!

Use the PayPal button below and contribute today!


Comment here