Satellite television provider DirecTV is looking to strengthen its leadership position in Puerto Rico through a $53 million investment in new projects during 2012 that include tripling its High-Definition channel lineup.
The company, which has a 32 percent market share in the local satellite television market, will also expand its services infrastructure as part of its initiatives to increase its existing 220,000 subscriber base by 10 percent this year, company officials said Thursday.
Recently appointed General Manager Thelma López, who is the first woman to fill the position since the company began its operations on the island in 1999, said “the key to our company’s success has been its advanced technology, innovative services and top-notch customer services.”
The executive added that the company will focus on several infrastructure projects that are already underway that include new technology, the opening of five new points of sale, customer service offices remodeling and enhancements to its vehicle fleet.
New platform on the way
One of DirecTV’s flagship projects for this year will be the implementation of the new “Nexus” technology, which will enable subscribers to enjoy their favorite programming at any time in any room of the house, since it allows them to pause and start it again in a different room. That service will be launched in October.
The company will be investing $14.2 million in a new advanced platform, which will provide clients a better entertainment experience as they will have access to more channels, both standard and High Definition (HD), as well as to more advanced technology and additional functions. In October, DirecTV will add 30 new HD channels to its current lineup of 15, thus tripling the offer, López told News is my Business.
The additional channels, plus the launching of a new feature for pre-paid customers that allows them to add a second box to catch the signal in a different room, will take up most of the planned investment, she said.
During 2011, DirecTV reinforced its customer service infrastructure through a series of projects that will continue on throughout 2012, including the remodeling of its Mayaguez regional office. The company will also add five new points of sales that will be located at the facilities of Sam’s Club in Kennedy Avenue in San Juan, in Santurce’s commercial area, in Río Grande and Trujillo Alto.
The company will invest more than $1 million dollars in these projects that will create some 84 new jobs, which represents a 14.8 percent increase in its workforce.