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FirstBank launches multi-pronged ‘green’ strategy

FirstBank officials discuss details of the 'green' multimedia campaign.

Looking to become “One with the environment,” FirstBank Puerto Rico launched a multi-pronged corporate responsibility campaign Wednesday using that very ‘green’ slogan.

The program, which includes several initiatives to mark “Environment Month” in June, aims raise awareness and help care for the environment by educating on the reduction of energy consumption, reusing materials and increased in recycling, among others.

“It’s true that environmental awareness among citizens has increased and strategies have been established for its conservation, but much remains to be done,” FirstBank President Aurelio Alemán said. “So FirstBank decided to adopt a policy that leads us to reduce our environmental footprint by supporting eco-friendly community projects to provide a healthier planet to our future generations.”

The institutional effort combines internal and external efforts, spearheaded by a multimedia public service campaign that zooms in on the island’s natural attributes while making a call for environmental conservation.

FirstBank also created an area within its corporate website, at where visitors can click to obtain educational information about the different ways to protect the environment.

And for the second consecutive summer, the financial institution is running its “Verano Verde” (Green Summer) reforestation program in cooperation with the Puerto Rico Conservation Trust, to donate 6,300 trees at its branches from June 2 to Aug. 5.

“Given the broad acceptance of ‘Green Summer’ was last year, when we handed out about 5,000 trees, this year we decided to visit more branches to give more people the opportunity to get their tree and help us reforest,” said Iris González, vice president of public relations for FirstBank.

Author Details
Author Details
Business reporter with 30 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other segments of Puerto Rico’s economy.

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