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Full Circle Comm. marks 10 years, launches new division

Ada Torres-Toro

Ada Torres-Toro

Puerto Rican consulting, crisis management and public relations firm Full Circle Communications Inc. is marking its 10th anniversary with the launching of a new agency division focused on offering customized trainings to executives and managers, so they may become effective communicators.

Any executive, manager or professional who needs skills to project effectively in front of internal or external audiences, peers or the media can benefit from the new service, agency President Ada Torres-Toro said.

“We realized that there is a huge need for this kind of intensive customized training. These are not the generic seminars that abound in the market, but rather tailored and designed for the needs of each client and their particular industry,” she said.

“Full Circle Trainings was operating informally for our clients since the founding of our company. Over time, dozens of executives and firms, and even other public relations firms, knocked on our door to receive a more personalized service after experiencing group seminars that did not specialize in their situation or particular industries,” she added, noting the division has its own website.

The former journalist and broadcaster explained that effective public projection is a key tool for anyone in a leadership position, whether they are exposed to the media or not.

“Very few people understand the great impact their daily communication style has on their business and effectiveness. Even for internal communication within a company this skill is crucial to support a leadership position,” said Torres.

Trainings will focus on the challenges of communicating a corporate message effectively within the framework of today’s economy; the changing media landscape in the social network era; how to communicate effectively with journalists and how the media works; how to create a flow of clear and coherent information that results in a compelling message; understanding the mentality and needs of the media and how to read and project the correct nonverbal communication, among other subjects.

Author Details
Author Details
Business reporter with 30 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other segments of Puerto Rico’s economy.

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