Simon Malls, parent company of Plaza Carolina, recently announced the re-launching of its brand to create an identity that will highlight interaction between clients and its portfolio of shopping centers, company officials said Tuesday.
Customers can already see the new image and brand in all of its properties, as well as in digital media, social media platforms, newspapers and magazines, among other advertising avenues. Simon’s new identity was also shared with members of the industry and business partners in the global convention of the International Council of Shopping Centers, which took place in Las Vegas.
“Our industry-leading retail properties are visited by two billion consumers and generate more than $70 billion in retail sales every year, yet we are confident there is further growth potential in our business,” said David Simon, CEO of Simon. “We believe a brand that resonates with consumers and builds loyalty among millennials, families and luxury shoppers is an important driver of our future growth.”
The relaunch of the brand is part of a comprehensive strategy that drives the evolution of the mall experience to include new programs and events aimed at specific groups of consumers, as well as improvements in items such as amenities and customer service. Driving interaction is at the heart of the mall operator’s plan, executives said.
Simon will invest $1 billion a year in development projects at some of its most popular malls to further elevate the shopping experience. In Puerto Rico, Plaza Carolina has gotten a makeover in recent years and is getting ready to welcome new tentants, including A’gaci and the island’s first Men’s Warehouse store.