Meet Puerto Rico launches campaign in Brazil
Meet Puerto Rico launched in Brazil the new “Escape the Meeting Blah!” promotion at “World Travel Market Latin America,” the main Latin American travel industry show, held annually in Sao Paulo, Brazil.
This three-day event provides an important platform for Meet Puerto Rico to raise awareness and secure business in Latin America, one of the most important regions of the travel and tourism industry worldwide.
Meet Puerto Rico President Milton Segarra said the organization’s participation in this event has exceeded expectations, with Brazil seen as a market with great potential for the island’s meeting and convention offerings.
“The promotion has been an excellent tool for generating interest in the destination. Our sales representative has already generated good business leads and has been well received by corporate event planners from Brazil,” he said.
“They want to learn more about Puerto Rico and the opportunities, this year, for meetings and conventions. There is a good chance our participation will result in booking corporate incentive groups from industries such as pharmaceutical industry and surfing,” Segarra added.
Results from participating in WTM LatAm could generate approximately eight groups with a potential of about 1,500 rooms between 2014 and 2015. Similarly, airlines Avianca and Copa showed enthusiasm in growing the group and meetings/conventions market between Puerto Rico and Brazil, group officials said.
“Many attendees congratulated us on our promotion, so we are very excited to see the results all of these efforts will generate for the benefit of the tourism industry and the local economy,” said Segarra.
Meet Puerto Rico participated in the event along with the Puerto Rico Tourism Company and representatives from the local industry.