As part of a comprehensive redesign of its digital presence, Triple-S Vida announced the launching of a tools to enable authorized representatives to provide insurance quotes and submit applications online, as well as create personalized pages to promote their business online. This initiative also includes a new website for consumers.
“This initiative puts us at the forefront of the use of digital technology to develops new business in our industry. But above all, it allows us to offer a faster, more secure and comprehensive service to our customers,” said Arturo Carrión, president of Triple-S Vida.
The company, a provider of life, cancer and disability insurance in Puerto Rico, has more than $150 million in premiums, about 530,000 policyholders, and more than 800 authorized representatives.
Michael Báez, executive vice president of Triple-S Vida, said the mobile application for authorized representatives allows the sales force to dispense with the use of paper and complete the whole process of quoting and selling on a tablet.
“Not only is it faster to complete and process documents digitally, thereby expediting the issuance of the policy and the payment of commissions, but the handling of private customer information is also safer thanks to the system’s encryption capabilities,” he said.
With regards to the online tool for representatives to create a custom webpage, he explained that the idea arose after an informal survey showed that about 90 percent of agents did not have a digital presence to promote their products.
“The tool provides them with a template for designing a customized webpage in about 10 minutes — with minimal technical knowledge. Not only does it give them a digital presence, it also enables links to social networks and an opportunity for customers to rate their services,” he said.
Meanwhile, the redesigned Triple-S Vida website is optimized for mobile devices and adds new features to interact with service personnel such as: chat, click-to-call and e-mail.
“We’ve also added features that allow a user to identify the coverage options that best meet their insurance needs and will soon include a calculator to provide a preliminary quote. In addition, our customers now have the flexibility to make changes to their profiles and perform online transactions.”