Oriental Bank, a subsidiary of OFG Bancorp, announced Tuesday it is beefing up its Internet and mobile banking services with the launch of “People Pay,” and adding the ability for clients to open accounts online.
“People Pay” enables Oriental clients to send payments directly from their bank account to individuals in Puerto Rico or in the U. S. mainland by entering the amount and the recipient’s mobile phone number or email address.
The recipient receives a message asking whether they want payment via electronic transfer to a bank or PayPal account or a mailed check. The funds are delivered accordingly.
Separately, Oriental is enabling customers to open additional accounts online without having to visit a branch, making it easier to manage and expand their banking relationship with Oriental.
The new services, along with last year’s launch of “FOTOdepósito,” are being backed by a $2 million advertising marketing campaign inviting consumers to “Vive la diferencia” (“Live the difference”) at Oriental.
“‘Vive la diferencia’ invites consumers to experience how Oriental is different from other banks,” said Oriental President José Rafael Fernández.
“We offer clients great customer service with a positive attitude, speed and accessibility; and are totally committed to excellence and convenience in our products and services, whether they are delivered online, on tablets, via mobile phones or in the branches,” he said.
The campaign will be seen across television, newspapers, billboards, digital and social media, and internal promotions and activations.
Oriental expanded its Internet and mobile banking offerings last year with “FOTOdepósito,” which enables clients to deposit checks free of charge using smartphones and tablets, and the “Freedom Account” for customers who like to bank via mobile phone, tablet, web, debit/credit card, or ATMs, and want to avoid ATM fees.