In-Brief

Sales & Marketing Execs to hold 11th annual convention

sme conference logoThe Puerto Rico Sales and Marketing Executives Association will host its 11th annual convention April 3-5, with a full agenda of panel discussions at the Convention Center.

The professional group will open the event by bestowing its annual “Premio Guanín” to Víctor Rivera-Solanas, best known for creating the “Atención, Atención” children’s program. Rivera-Solanas was chosen for “exalting Puerto Rico’s image, both locally and internationally during the year.”

The schedule of presentations for Wednesday includes presentations by Marco Casarín-Junco, general manager of Microsoft Puerto Rico, who will discuss “How to maximize your sales using technology,” and Toyota de Puerto Rico executives Mario Dávila and Nancy Navales who will present the Toyota case study.”

Thursday’s Keynote Speaker Ryan Estis, a well-known business performance expert and agent of change will talk about the “Communication Revolution” on Thursday, followed by a presentation by Franklin Covey executive Félix Pola on “Winning customer loyalty,” and a panel discussion on “Innovative Projects in the Media.”

Friday’s lineup includes a keynote address titled “Consultative Selling – Helping Clients Succeed!” by Randall Harvey, sales strategist and coach for Franklin Covey, followed by “The role of strategic planners in the Digital Era”  by the Puerto Rico Advertising Agencies Association.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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