Suzuki del Caribe to discontinue car sales after ’14

The Suzuki SX4 Sedan was among Puerto Rico's best selling compact vehicles. The Suzuki SX4 Sedan was among Puerto Rico’s best selling compact vehicles.

Less than four months after Suzuki Motor Company of Japan announced it would discontinue the sale of new cars in the continental United States, Suzuki del Caribe announced Tuesday it will do the same in the Puerto Rico market after 2014.

The withdrawal from the market responds to the end of production of vehicles for the Canada, Puerto Rico and Hawaii markets, which Suzuki Motor Company determined in November 2012 were no longer viable. Suzuki’s will refocus its commitment to Latin America and the Caribbean — excluding Puerto Rico — with a range of new products, the company said.

Despite the retreat from the market, Suzuki del Caribe said it would honor all warranties for its products. Customers will continue to receive service and parts sales will be available through the Suzuki dealer network.

“The commitment to our customers is firm for the loyalty they have shown toward the brand. Suzuki’s 33 years of history in Puerto Rico confirms it,” said Irma Sotográs, senior vice president of Suzuki in Puerto Rico.

Over the years, Suzuki has had a good run in the sedan and small SUV segments, with sales of its SX4 Sedan and the Grand Vitara topping the list.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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