“Emotions” — or the transformation of a frame of mind, typically accompanied by physiological and behavioral changes in the individual — is the title of FirstBank’s new brand campaign, representing the evolution of its previous institutional efforts.
The Puerto Rico Advertising Agencies Association is getting ready to celebrate its 32nd edition of the “Cúspide Advertising Festival 2013,” when it will honor the island’s best ad campaigns. The event taking place May 2-4 will also integrate an educational track and a television special, organizers said.
Automaker Ford will kick off a new, multi-channel marketing campaign dubbed “Auto Remedio” today, through which it seeks to shows how brand-exclusive technologies featured across its vehicle lineup make life easier for drivers.
Batanga Media, the Hispanic market’s largest digital media company this week announced its expansion into Puerto Rico, leverage investments in technology, products and content to “create significant value for advertisers and websites, while providing compelling content to online audiences across the island,” company officials said.
The Puerto Rico Tourism Company is throwing its support behind the government’s most recent attempt to define a permanent identity for the island by establishing a 15-member committee under the Economic Development and Commerce Department that would be in charge of creating and adopting a “national brand.”
A Puerto Rican advertising veteran will be traveling to the International Cannes Lions festival this summer to participate for the first time as judge in the 60th edition of the global competition, where local talent has already walked away with top honors.
Less than five weeks after being the target of an unprecedented boycott from a segment of Puerto Rico residents and advertisers, Antulio “Kobbo” Santarrosa the man behind the “La Comay” gossip puppet, allegedly walked off the show and the WAPA (Ch. 4) station late Tuesday.
The backlash generated in response to recent comments made by puppeteer Antulio “Kobo” Santarrosa through his television show “SuperXclusivo” and female alter-ego “La Comay” about a gruesome murder that took place over the weekend could take a significant bite out of WAPA TV’s (Ch. 4) advertising revenue, as a handful of its major corporate sponsors pulled their ads from the prime-time slot Wednesday.
With the goal of conveying the message that “It’s like having a doctor in the family,” renowned medical services facility Clínica Las Américas in Guaynabo is taking on a new corporate identity: Salus, after the Roman goddess that embodies health, conservation and wellbeing.
Integrated communications agency Draftfcb Puerto Rico won the National Diploma, the highest national award in the outdoor category during the recent edition of the Cannes Lions Festival for the poster called “Movies,” created to mark Coca-Cola’s 125th anniversary.
Google Engage, a program created by Google to teach the ‘ins-and-outs’ of online advertising, is now available in Puerto Rico to give users the chance to train, learn and become certified in free tools like “Apps,” “AdWords” and “Analytics,” the company announced.
News is my Business, Puerto Rico’s only all-digital English-language business news service, is marking its second anniversary today.
Seeking to present a more integrated offering that drives greater efficiency, consistency and value for its customers, advertising agency Havas announced the rebranding of its EURO RSCG division to Havas Worldwide.
The Twitter social network is abuzz with Puerto Rican members who use it well and often.
Oriental Financial Group’s staff is literally lacing up its sneakers to keep up the pace with the goal the company has placed at the finish line: growing its commercial banking division at a brisk rate and closing $500 million in new loans this year.
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